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For Insurance Marketing Organizations & Insurance Agents

Crafting Fresh Web Experiences, New Designs and Transformative Redesigns.

About AWMS

The internet is a goldmine of opportunities for all kinds of businesses worldwide. With over 311.3 million internet users in the United States alone, as reported by, leveraging its power to your advantage is more crucial than ever. Establish your digital presence today and discover your market potential with Nocona Marketing’s comprehensive website design services. From website design and development to search engine optimization (SEO) and site maintenance, we’ve got you covered! Harness the vast online landscape to connect with a wide audience, expand your reach, and drive your business success. Let Nocona Marketing be your partner in navigating the digital world.

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These statistics highlight the importance of having a strong online presence and a well-optimized website for insurance providers. It’s clear that consumers are increasingly turning to the internet to research and compare insurance options. However, the final purchase often still involves direct interaction with an agent, indicating the continued importance of personalized service in the insurance industry.

Key Statistics on Consumers Who Search Online for Insurance Information
  • 69% of insurance consumers ran a search before scheduling an appointment.

  • Over 50% of insurance searches are performed on mobile devices.

  • Mobile queries that contain “insurance near me” have grown by over 100% in the past two years.

  • 68% of insurance consumers did not have one company in mind when they started searching.

  • The average amount insurance consumers spent after a search is $867.

  • 89% of customers are scouring the internet to find out what customers are saying before they commit to your service.

  • Insurance keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click.

  • The average conversion rate for an insurance search ad is 5.10%.

  • 74% of consumers research insurance purchases online, but only 25% end up making a purchase online.





Mobile Internet Usage in the U.S.

The digital landscape in the United States has been profoundly reshaped by the mobile revolution. Mobile devices, now integral to the daily routines of millions of Americans, serve as indispensable tools for communication, obtaining information, and entertainment. The surge in popularity and accessibility of smartphones and tablets equipped with internet capabilities has led to a remarkable increase in mobile internet users, surpassing 282.5 million in 2022.

As mobile internet usage continues to expand, with penetration rates climbing annually, it's notable that almost half of all website traffic in the U.S. now stems from mobile devices. Particularly in the second quarter of 2022, there was a significant rise in mobile-originated website visits, mirroring levels seen in early 2020 during the initial COVID-19 outbreak in the nation. This trend underscores the importance of having a responsive website design. Without it, businesses face the risk of delivering poor user experiences, which can severely diminish their opportunities for growth and weaken existing client relationships. In today's mobile-centric world, failing to adapt to the demands of mobile users not only costs potential geo-targeted leads but also jeopardizes the sustainability of business operations.


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