About AWMS
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These statistics highlight the importance of having a strong online presence and a well-optimized website for insurance providers. It’s clear that consumers are increasingly turning to the internet to research and compare insurance options. However, the final purchase often still involves direct interaction with an agent, indicating the continued importance of personalized service in the insurance industry.
Key Statistics on Consumers Who Search Online for Insurance Information
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69% of insurance consumers ran a search before scheduling an appointment.
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Over 50% of insurance searches are performed on mobile devices.
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Mobile queries that contain “insurance near me” have grown by over 100% in the past two years.
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68% of insurance consumers did not have one company in mind when they started searching.
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The average amount insurance consumers spent after a search is $867.
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89% of customers are scouring the internet to find out what customers are saying before they commit to your service.
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Insurance keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click.
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The average conversion rate for an insurance search ad is 5.10%.
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74% of consumers research insurance purchases online, but only 25% end up making a purchase online.
SOURCE: INVOCA
Non-Responsive
Responsive
Mobile Internet Usage in the U.S.
The digital landscape in the United States has been profoundly reshaped by the mobile revolution. Mobile devices, now integral to the daily routines of millions of Americans, serve as indispensable tools for communication, obtaining information, and entertainment. The surge in popularity and accessibility of smartphones and tablets equipped with internet capabilities has led to a remarkable increase in mobile internet users, surpassing 282.5 million in 2022.
As mobile internet usage continues to expand, with penetration rates climbing annually, it's notable that almost half of all website traffic in the U.S. now stems from mobile devices. Particularly in the second quarter of 2022, there was a significant rise in mobile-originated website visits, mirroring levels seen in early 2020 during the initial COVID-19 outbreak in the nation. This trend underscores the importance of having a responsive website design. Without it, businesses face the risk of delivering poor user experiences, which can severely diminish their opportunities for growth and weaken existing client relationships. In today's mobile-centric world, failing to adapt to the demands of mobile users not only costs potential geo-targeted leads but also jeopardizes the sustainability of business operations.